Jenni Curtice - Founder of Luna Tea Co.

Welcome to Luna Tea Company, I’m Jenni!

I opened my brick and mortar shop in 2015 as a modern tea house for Bay Area locals, but have now expanded into a lifestyle brand. I create all of the tea blends here at Luna Tea Co. as well as the unique tea accessories and tea themed art.

I grew up with a family who regularly practiced alternative medicine. My mother is an Herbalist and Acupressurist, and that is how I got interested in plants- especially the tea plant.

I’m an extremely creative person, so naturally I studied painting and got my BFA from SJSU. But after many years of teaching art, working in coffee shops, and bartending, I decided I would rather do something with my life that brought me ultimate creative freedom while adding value to the lives of others; conscious entrepreneurship.

So I created Luna Tea Co. based on my personal values, lifestyle, and philosophies. Hoping to share my message with those who enjoy my products.



My goal is to promote self care, self love, and self awareness through the tea experience. Practicing mindfulness through your tea ritual is an incredible form of self care, and an awesome way to positively enhance your frame of mind. The tea experience reminds us to be mindful by allowing us to focus on the present moment; waiting for your pot to brew, and enjoying each cup with purpose and gratitude, is a way in which you can practice mindfulness every day. Quite often in our daily lives, we barely find time for ourselves and self care falls to the bottom of our priorities. I believe being your best, most authentic self is the highest contribution you can offer to this world, so if the only time you get to yourself during your busy day are the moments waiting for your tea to steep, then tea has done it's job.

I also believe in quality and transparency because I know how important it is to be conscious about what goes into our bodies. That's why I only source from certified organic herb farms & tea plantations around the world. Every package is hand blended using purely organic tea & herbs, guaranteeing consistency and freshness with each and every cup. 

In addition to providing an authentic product, I like to be as mindful as possible about the environment. This is why I choose to package my tea blends with eco-friendly packaging; rice paper zip pouches are compostable & biodegradable, and glass test tubes are recyclable & re-usable. The organza bags that I use to package the tea infusers are re-usable. And my matchbook tea filters are made with recyclable paper while the tea filters themselves are biodegradable & compostable. And don't forget that you can compost tea!

My hope is you’ll find some value and inspiration from Luna Tea Company. Or at the very least, a place where you’ll discover some damn good tea. Whether you are new to tea or a total connoisseur, the experience is one we can share.

Happy Brewing!

Jenni Curtice